Our Team

Todd McMahon
Founder
Todd is an avid fantasy sports player with over 15 years of experience designing and developing interactive applications including promotional campaigns, mobile applications, and corporate websites. Todd founded Modernation in 1996, an interactive design studio that has worked with clients including Comcast, GAP, Sprint, SiriusXM, Target, Verizon, VW and Wal-Mart. Todd earned a B.F.A. from Virginia Commonwealth University.

Lawrence Machabee
Founder
Lawrence is a product delivery and management professional with an extensive history managing every aspect of the product life-cycle. His product management portfolio includes digital media services, community-driven mobile applications, and enterprise-grade platforms. Prior to IFS, Lawrence was the Product Director for Digital Media and Social Networking Services at NII Inc (Nextel International). Lawrence obtained his B.A. in Economics and Business from the Virginia Military Institute.

JUAN FELIPE RINCÓN
CTO
Juan Felipe is a developer relations executive with experience building and growing vibrant developer communities for various industries. He brings a long-standing software and systems-development background, having designed and built scalable web and mobile applications for various startups and Fortune 500 companies. Juan Felipe obtained his M.A. in Communications Culture and Technology from Georgetown University and his B.A. in Computers, Telecoms and Society from Cornell University.

Jeffrey S. Salvati
Board of Directors
After a career in IBanking that included, Asset Securitizations, Distressed Debt and, Raising Capital for Fund Mangers and companies at lower end of the Middle Market, Jeff and the professional boxer, Manny Pacquiao were introduced thus beginning the transition to online gaming. In 2015 Jeff founded Pariwager, a DFS game utilizing Parimutual wagering for a global audience of sports fans. Jeff holds a Bachelor of Science degree in Business Administration from Pennsylvania State University.

Adam Viener
Board of Directors
Adam is the Chairman & Founder of imwave, a performance search engine marketing agency focused on driving performance based sales to companies through pay per click search engine advertising. Imwave has been recognized by Inc Magazine as one of the fastest growing privately held companies in 2009, 2010, 2011 and 2012.

DAN CAPORALE
VP, Sales and Distribution
Strategy, Solutions and Professional Services executive with a strategic approach leveraged to drive brand expansion into emerging market opportunities. Exceptional relationship builder with complementary achievements in sales and corporate recruitment; develop lucrative, win-win partnerships with key decision makers and influential leaders at all levels from local managers to C-level executives within. Determined and committed manager with career successes as US Marine Sergeant.

Phil Hawken
Business Development
Phil Hawken has more than 18 years of entertainment and music business experience focused on technology applications and digital business development. He was a founder and executive team member for technology start-ups, Virtual Emporium, Foofoo.com and BetaSix Consulting, and most recently served as COO for ESL Music and its marquee band, Thievery Corporation. Phil holds bachelor degrees in Public Relations and Human Resource Management from Syracuse University.

Howard Freidman
Chairman
Howard has over 20 years of experience including CEO of venture funded business software/service providers as well as sales management, marketing, and business development across Interactive and e-commerce companies. Howard is currently the Chief Growth Officer at Modus Create and was the founder and CEO of Aptela Inc.